Types of Marketing

Inbound vs. Outbound Marketing  Inbound marketing is a form of marketing that is customer-centric. The "traditional" form of marketing (outbound) is: cold calls, print materials, commercials, etc. In other words, it is the business forcing the customer to see the...

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Mass Email Marketing Strategy

The Benefits of Mass Email    There are many different forms of mass email software out there, and before purchasing one of them you should do your research and check out which is best tailored to your business. Do you want to send coupons, surveys, blogs, pictures...

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